LOUIS
YEUNG


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WHAT I DO:

🖼GRAPHICS
🌈️ART DIRECTION
🧠BRANDING
🏁️COPYWRITING
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FERRAGAMO:
I See Vision


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A photographic and video series entitled “I See Vision” crafted for Ferragamo in the Year Of The Rabbit (2023). 

Celebrating the rabbit’s eye and the talent’s creative visions for the foreseeing year.


We follow Hanna, Kiwi and CherryGun through the video exploring Hong Kong, Taiwan and Shanghai as they go on their journey seeking for creativity and inspiration.



Credits:
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Director:  
Mo Lyu

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Creative:
Chengxi Tian
Louis Yeung
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Talents:

Hanna Chan
Kiwi Lee
CherryGun

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Specialism:

Creative Direction
Art Direction




2022✧SHORT FILM✧FERRAGAMO: YEAR OF THE RABBIT✧2022✧SHORT FILM✧FERRAGAMO: YEAR OF THE RABBIT✧2022✧SHORT FILM✧FERRAGAMO: YEAR OF THE RABBIT✧2022✧SHORT FILM✧FERRAGAMO: YEAR OF THE RABBIT✧2022





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GUCCI: 
Gift Giving


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A collection of images shot for the Gucci Gift Giving Campaign at the end of the year 2022. 

Inspired by the retro colours, and avant-garde denim embellishments  of this collection.

We conceptualised and  threw a huge 70’s inspired Christmas bash at this mansion up on the hill, where everyone is welcome to celebrate in their own style with Gucci.

Credits:
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Photographer:  
Oscar Chik

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Creative:
Stan Tsui
Louis Yeung
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Talents:

Ipyi
Leung Pak Ting

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Specialism:

Creative Direction
Art Direction

2022✧IMAGES✧GUCCI: GIFT GIVING✧2022✧IMAGES✧GUCCI: GIFT GIVING✧2022✧IMAGES✧GUCCI: GIFT GIVING✧2022✧IMAGES✧GUCCI: GIFT GIVING✧2022✧IMAGES✧GUCCI: GIFT GIVING✧2022✧IMAGES✧GUCCI: GIFT GIVING✧2022✧IMAGES✧GUCCI: GIFT GIVING✧


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META PARADE


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A social campaign championing for a world where art is used to birdge the gap between new tech and our everyday lives. 

Bringing light to these Hong Kong bio-tech innovations, from coral reef regeneration, to vertical farming and even water soluble batteries.


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Artist Collabs:
Steph Shue Yun Lau
Yarli Allison
Keith Lam
Eric Pang
Frank Nitty

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Specialism:

Strategy
Creative Direction
Art Direction




2022✧SOCIAL CAMPAIGN✧META PARADE✧2022✧SOCIAL CAMPAIGN✧META PARADE✧2022✧SOCIAL CAMPAIGN✧META PARADE✧2022✧SOCIAL CAMPAIGN✧META PARADE✧2022✧SOCIAL CAMPAIGN✧META PARADE✧2022✧SOCIAL CAMPAIGN✧META PARADE✧







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7-Days Snap

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HYPEBEAST editorial team tasked me to create graphics for one of their ongoing editorial series called 7 days snap.

Showcasing the infleuncer’s
outfits of the week, in aeyecatching manner.

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Specialism:
Graphic Design
Editorial

2022✧GRAPHIC EDITORIAL✧HYPEBEAST✧2022✧GRAPHIC EDITORIAL✧HYPEBEAST✧2022✧GRAPHIC EDITORIAL✧HYPEBEAST✧2022✧GRAPHIC EDITORIAL✧HYPEBEAST✧2022✧GRAPHIC EDITORIAL✧HYPEBEAST✧






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HKSTP NFT Gallery
Logo Design


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Series of  logos designed for the Hong Kong Science Park’s first NFT gallery launch.

The gallery is proposed to be called GEN, as it represents the new generation of HK tech artists.


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Specialism:

Graphic Design

Visual Identity

2022✧LOGO DESIGN✧HKSTP NFT GALLERY✧2022✧LOGO DESIGN✧HKSTP NFT GALLERY✧2022✧LOGO DESIGN✧HKSTP NFT GALLERY✧2022✧LOGO DESIGN✧HKSTP NFT GALLERY✧ 2022✧LOGO DESIGN✧HKSTP NFT GALLERY✧2022✧LOGO DESIGN✧HKSTP NFT GALLERY✧