(Instagram)
(Are.na)
🖼GRAPHICS
🌈️ART DIRECTION
🧠BRANDING
🏁️STRATEGY
︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎
Casetify x YDC
︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎
A series of posters designed for a collaboration between Casetify and YDC.
Showcasing a series of new Hong Kong fashion designers and their new design works made into phone cases. The posters features different elements used as inspiration by the designers as well as different hand drawn and collage elements.
Casetify x YDC
Collab Posters
︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎
A series of posters designed for a collaboration between Casetify and YDC.
Showcasing a series of new Hong Kong fashion designers and their new design works made into phone cases. The posters features different elements used as inspiration by the designers as well as different hand drawn and collage elements.
✧✧✧CASETIFY✧✧✧YDC✧✧✧POSTERS✧✧✧CASETIFY✧✧✧YDC✧✧✧POSTERS✧✧✧CASETIFY✧✧✧YDC✧✧✧POSTERS✧✧✧CASETIFY✧✧✧YDC✧✧✧POSTERS✧✧✧CASETIFY✧✧✧YDC✧✧✧POSTERS✧✧✧CASETIFY✧✧✧YDC✧✧✧POSTERS✧✧✧CASETIFY✧✧✧YDC✧✧✧POSTERS✧✧✧CASETIFY✧✧✧YDC✧✧✧POSTERS
︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎
Swire Hotels:
︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎
A visual and sound art driven campaign made for Swire Hotels, for their annaul “Encounters Across Cultures”Arts programme.
As we follow these sound artists around different Chinese cities, capturing the making of the project. Which includes creating a series of video content filmed in their hotels to promote their sound designers at the respective hotel locataions.
Quantifying their heart beats as they create music and visualising the process of collecting urban sounds, which will then be turned into data driven sculptures as physical art pieces in their hotel show rooms. Showcasing the best of sound art and technology driven design.
Swire Hotels:
The House Collective
︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎
A visual and sound art driven campaign made for Swire Hotels, for their annaul “Encounters Across Cultures”Arts programme.
As we follow these sound artists around different Chinese cities, capturing the making of the project. Which includes creating a series of video content filmed in their hotels to promote their sound designers at the respective hotel locataions.
Quantifying their heart beats as they create music and visualising the process of collecting urban sounds, which will then be turned into data driven sculptures as physical art pieces in their hotel show rooms. Showcasing the best of sound art and technology driven design.
✧✧✧SWIRE HOTELS✧✧✧THE HOUSE COLLECTIVE✧✧✧CAMPAIGN✧✧✧SWIRE HOTELS✧✧✧THE HOUSE COLLECTIVE✧✧✧CAMPAIGN✧✧✧SWIRE HOTELS✧✧✧THE HOUSE COLLECTIVE✧✧✧CAMPAIGN✧✧✧SWIRE HOTELS✧✧✧THE HOUSE COLLECTIVE✧✧✧CAMPAIGN
︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎
︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎
A look into the different creative projects executed for Hypebeast whilst I was working as a Creative within their creative agency deparement.
The projects includes creative ideation to graphic execution and branding, to art direction for live events (HB Live) to small labels and logo variations for different branded oppurtunities.
HYPEBEAST: Creative Projects
︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎
A look into the different creative projects executed for Hypebeast whilst I was working as a Creative within their creative agency deparement.
The projects includes creative ideation to graphic execution and branding, to art direction for live events (HB Live) to small labels and logo variations for different branded oppurtunities.
✧✧✧HYPEBEAST✧✧✧CREATIVE PROJECTS✧✧✧EVENTS✧✧✧BRANDING✧✧✧HYPEBEAST✧✧✧CREATIVE PROJECTS✧✧✧EVENTS✧✧✧BRANDING✧✧✧HYPEBEAST✧✧✧CREATIVE PROJECTS✧✧✧EVENTS✧✧✧BRANDING✧✧✧HYPEBEAST✧✧✧CREATIVE PROJECTS✧✧✧EVENTS✧✧✧BRANDING✧✧✧
︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎
Asics:
︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎
For the launch of Asics SportStyle Spring/ Summer 2025 collection. I worked with film production and other creatives on crafting a series of film based video reels and long form brand campaign that tells the story of how Asics can move your mind and body through doing what you love, despite all the opposing forces that may come towards you.
With the narrative based in Japan, I was invovled with the creative storytelling, art direction and styling.
Asics:
Seasonal Brand Campaigns
︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎
For the launch of Asics SportStyle Spring/ Summer 2025 collection. I worked with film production and other creatives on crafting a series of film based video reels and long form brand campaign that tells the story of how Asics can move your mind and body through doing what you love, despite all the opposing forces that may come towards you.
With the narrative based in Japan, I was invovled with the creative storytelling, art direction and styling.
✧✧✧ASICS✧✧✧CAMPAIGNS✧✧✧SHORT FILM✧✧✧BRANDING✧✧✧ASICS✧✧✧CAMPAIGNS✧✧✧SHORT FILM✧✧✧BRANDING✧✧✧ASICS✧✧✧CAMPAIGNS✧✧✧SHORT FILM✧✧✧BRANDING✧✧✧ASICS✧✧✧CAMPAIGNS✧✧✧SHORT FILM✧✧✧BRANDING✧✧✧ASICS✧✧✧CAMPAIGNS✧✧✧SHORT FILM✧✧✧BRANDING✧✧✧
︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎
Nike Never Done
︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎
A video series with 3 episodes, made to conjur up conversation between the melting of snow caps and the fashion industry.
On a video call with Feng Chen Wang (Fashion Designer) and Cai Xue Tong (Olympian Snowboarder) we asked them to have a genuine conversation surrounding the impacts of climate change on their respective industries. Asking them to see whether there is a more sustainable future ahead.
Whilst showcasing a collaborative design project between FCW and XTC hosted by Nike.
Nike Never Done
Video Series
︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎
A video series with 3 episodes, made to conjur up conversation between the melting of snow caps and the fashion industry.
On a video call with Feng Chen Wang (Fashion Designer) and Cai Xue Tong (Olympian Snowboarder) we asked them to have a genuine conversation surrounding the impacts of climate change on their respective industries. Asking them to see whether there is a more sustainable future ahead.
Whilst showcasing a collaborative design project between FCW and XTC hosted by Nike.
2022✧CREATIVE✧HYPEBEAST+NIKE✧2022✧CREATIVE✧HYPEBEAST+NIKE✧2022✧CREATIVE✧HYPEBEAST+NIKE✧2022✧CREATIVE✧HYPEBEAST+NIKE✧2022✧CREATIVE✧HYPEBEAST+NIKE✧2022✧CREATIVE✧HYPEBEAST+NIKE✧
